So, you’re thinking about creating a video for your business, but you’re stuck on a big decision—should you go for an explainer video or live action? Both have their strengths, but the right choice depends on what you want to achieve. Let’s break it down so you can pick the best fit for your business.
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Explainer Videos: Simple and Engaging

Explainer videos use animation, graphics, and voiceovers to communicate ideas. They are great if you need to simplify something complex or make boring information more interesting. For example, if you want to explain how your product works or tell your brand’s story in a fun way, an explainer video might be the way to go.

One of the biggest advantages of explainer videos is that they are visually flexible. You can make things appear, disappear, or transform in ways that aren’t possible in real life. This makes them especially useful for tech companies, startups, and businesses that need to explain new concepts. Plus, you don’t have to worry about hiring actors or finding the perfect filming location—everything is created digitally. If you work with a creative team like dotmotion, you can bring your ideas to life in a way that's both informative and entertaining.

Live Action: Real People, Real Connection

Live-action videos, on the other hand, use real people, places, and things. This makes them perfect if you want to create a personal connection with your audience. If your business relies on trust—like coaching, consulting, or customer service—seeing a real person on screen can make potential clients feel more comfortable.

Live action is also great for showcasing physical products or real-life experiences. If you own a restaurant, a travel company, or a clothing brand, showing actual footage of your product can help people see what they’re getting. However, filming live action usually requires more planning, higher costs, and a production team to get everything just right.

Which One is Best for You?

It depends on your business and goals. If you want a playful and creative way to explain something, an explainer video might be your best bet. If you need to build trust and show real people using your products, live action could be better. Some businesses even use a mix of both!

No matter which one you choose, remember that the goal is to keep your audience interested and make your message easy to understand.